Pie3D
date: march 5, 2008
| word |
ranking |
seaach engine |
| apartments sofia |
#3 |
Google |
| residential property sofia |
#2 |
Yahoo |
| #1 |
MSN |
| investment property sofia |
#1 |
Yahoo |
| #2 |
Google Ireland |
| #1 |
MSN |
| apartments sofia |
#3 |
Google |
| #2 |
Google UK |
| #4 |
Yahoo UK |
| real estate sofia |
#4 |
MSN |
| #4 |
Yahoo |
Total #1 rankings: 10
Total top #30 rankings: >30
Average CPC (cost per click) for major key phrases in Google Adwords: $2,20-$3.40
We will assume that the average CPC for major phrases is $2.50.
| |
Quarter 1 |
Quarter 2 |
Quarter 3 |
| ROI* |
6% |
40% |
80% |
*ROI is used to compare returns on investments where the money gained or lost - or the money invested - are not easily compared using monetary values. For instance, a $1,000 investment that earns $50 in interest obviously generates more cash than a $100 investment that earns $20 in interest, but the $100 investment earns a higher return on investment.
- $50/$1,000 = 5% ROI
- $20/$100 = 20% ROI

Given the highly competitive business sector, the e-marketing campaign for the client focused on paid solutions to position the website, As a result, monthly organic traffic growth began with levels of up to 300%, and over the period preserved healthy levels of around 50%. Total organic increase reached levels of between 240% and 600% at the end of the reviewed period, with Google accounting for 92% organic traffic market share.

The website was ranked #1 ten times over the period, and has a total of over 30 rankings in the top #30. ROI reached 80% in the third quarter, which demonstrates a heavy growth as a result of the e-marketing strategy well selected to meet the needs of highly competitive business niches.